One of our most traditional dishes is about to go all street.
The legend that is the Yorkshire pudding has adorned countless Sunday dinner plates – but it has never been considered a street food.
Until now.
Chef Jason Hartley is launching Daft Puddin’ – Britain’s first Yorkshire Pudding street food business – in York this weekend.
And he’ll be serving up much more than just beef and gravy when it opens on Shambles Market on Sunday, National Yorkshire Pudding Day (Feburary 4).
Ham hock and custard creams
Jason, a former ad man who once headed up Specsavers’ global brand strategy, has crossed the Pennines to bring Daft Puddin’ to Yorkies.
His mother ran a café in Blackpool, and his own passion for cooking ignited when he ran a restaurant and cocktail bar in Amsterdam.
The Daft Puddin’ street food business will arrive in Shambles Market in a converted horse box.
The menu takes inspiration from North African, Caribbean and Southern US cooking, as well as food closer to home.
Among the treats on offer are…
- the Pits – an all-black creation inspired by Yorkshire’s coalmines featuring a charcoal Yorkshire pudding filled with slow cooked rare breed pork
- Eggs Heathcliff – rare breed ham hock, a poached duck egg and a Mornay sauce with Yorkshire and Lancashire cheese
- Brew & Biccies – Yorkshire and Lancashire tea ice cream with custard cream biscuits in a vanilla pud with a chocolate glaze and a chocolate sauce.
Northern mudblood
[arve url=”https://youtu.be/0Ys-QD8IKBM” title=”The Yorkshire Pudding Has Risen Again” /]
“It’s been funny to see my sweet creations really capture people’s imagination as I think the concept of a sweet Yorkshire pudding plays with people’s taste-bud expectations,” said Jason, 45.
“I remember always having cold Yorkshires with jam as a kid so it’s just an update of that idea really.”
With a dad from Rotherham, a mum from Oldham and university in Leeds, he calls himself a “Northern mudblood”.
But he only had one destination in mind for the Daft Puddin’ launch.
“I picked York to launch Daft Puddin’ in because my brand is all about being quirky but beautiful and there is no where in Britain more quirky and beautiful than York.”
He uses rare breed meats from the Yorkshire Dales and other ingredients from small scale Northern producers.
He wants the business to be “proud of our heritage”. “I’d like Daft Puddin’, in some small way, to raise awareness of the region, its positives as well as the challenges it faces.”
Daft Puddin’ follows the success of York invention and viral internet sensation the YorkyPud – a complete Sunday roast dinner in a Yorkshire pudding wrap.