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Brew York teams up with legendary football pundit to launch ‘unbelievable’ beer

Thu 5 Sep, 2024 by YorkMix

Chris Kamara with his 'un-beer-lievable' Brew York beer. Photograph: Supplied

Filed Under: Food & drink, News

One of the best known faces in football is out on the beers – thanks to a York brewery.

Fan-favourite Chris Kamara has teamed up with Brew York and Morrisons to create Kammy’s Un-Beer-Lievable Lager.

It is available in Morrisons supermarkets today.

Described as “light and refreshing with a deliciously crisp finish”, Kammy’s Un-Beer-Lievable Lager is available for £5.50 for More Card holders in select Morrisons stores nationwide.

The beer is a partnership with Prostate Cancer UK.

For every four-pack sold, Morrisons and Brew York will jointly donate 30p from each purchase to the life-saving charity.

Much loved for his legendary punditry on Sky Sports’ Soccer Saturday,

Chris Kamara is a former footballer, manager and TV personality much loved as a pundit on Sky Sports’ Soccer Saturday. He is also a long-term supporter of Prostate Cancer UK.

He has joined close pal Jeff Stelling’s epic Football Marches for the charity and walking alongside many men – and their loved ones – affected by the disease.

Chris Kamara joins Jeff Stelling on his Prostate Cancer UK march through York in 2016. Photograph: YorkMix

Chris said: “To have my lager stocked at Morrisons, now that’s un-beer-lievable!

“I’m really grateful for this partnership and the opportunity to fund ground-breaking research for Prostate Cancer UK. I can’t wait for shoppers to enjoy a drink whilst watching their team on a match day.”

Harry Ball, beer buying manager at Morrisons, said: “We knew this would be a match made in heaven and love that we’ve got Kammy’s cans hitting Morrisons shelves nationwide this week.

“You’ll need to act fast to get your hands on a pack – we’re expecting this brew to be as popular as Kammy is on our screens – and when they’re gone, they’re gone!”

Prostate Cancer UK director of fundraising Chris Jarrett said: “Cheers! We’re so grateful for the ‘unbelievable’ support of Chris Kamara, Morrisons and Brew York as they team up to raise vital funds and awareness for Prostate Cancer UK in such a novel way.”

“Prostate cancer is the most common cancer in men, and an early diagnosis can save your life. Money raised will fund ground-breaking research towards a screening programme, so we can catch prostate cancer early and save lives.”


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