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Unique blue brew launches in York – and it tastes as wicked as it looks!

Thu 20 Apr, 2023 by YorkMix

Witches Brew, coming for you. Photograph: Potions Cauldron

Filed Under: Business, News

If you like your drinks colourful, fruity and full of magical properties, then we’ve got just the thing.

A brand new thirst quencher is being launched in York this weekend.

Witches’ Brew is launched nationwide next week – but is available exclusively at The Hole in Wand in York or Blackpool this weekend.

It is the eighth magical drink created by York business The Potions Cauldron, alongside beverages like Cauldron Cola, Basilisk Blood, Spellbound and Tears of a Wizard.

From Monday (24 April) the blue drink will be available online, in the Potions Cauldron shop on Shambles in York, and other selected retailers.

To celebrate the launch, all players at the Hole In Wand this weekend will receive a Witches’ Brew potion to take away, worth £3.29.

Tasting of blue grape, the latest offering from the Potions Cauldron Group “has been conjured by Agnes de Molay and is set to provide wisdom, love, strength and power – ingredients needed for any wizard’s quest”.

Phil Pinder (left) and Ben Fry launch are the wizards behind The Potions Cauldron and the Hole In Wand. Photographs: Frank Dwyer

Co-founders of The Potions Cauldron, Ben Fry and Phil Pinder, who recently made an extraordinary appearance on BBC One’s Dragons’ Den, are hopeful Witches’ Brew will be a hit.

Ben said: “Launching a new potion is always exciting, Witches’ Brew tastes great and the blue colour works well with our magical shimmer plus it’s both sugar and gluten free – what is not to enjoy!”

Phil added: “To celebrate the launch we have lots of additional activities planned at our Hole in Wand magical golf attractions this weekend, including treasure hunts and the chance to actually meet Agnes De Molay!”

The Potions Cauldron Group recently announced that they will be opening a Potions Cauldron shop on Rose Street in Edinburgh on June 1.

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