MD: 71% of UK gamblers want tighter bonus rules.
We explore the trust gap, hidden terms, and what needs to change to protect everyday players.
Confused by casino bonuses? You’re not alone — and UK gamblers are demanding change
If you’ve ever squinted at the small print of an online casino bonus and wondered what on earth “40x wagering requirements” actually means for your money, you’re in good company.
A new survey from Bonus Finder UK reveals that 42% of British gamblers either find bonus terms confusing or don’t understand them at all.
More alarmingly, over half (56%) report being caught out by unexpected conditions attached to what initially seemed like a good deal.
These figures highlight a significant problem in how bonuses are presented to consumers, with many players discovering hidden restrictions only after they’ve already deposited funds.
Why Are We Still Gambling Despite the Trust Issues?
Despite these widespread concerns, the research shows that gambling remains a common activity, with 35% of Britons using betting sites at least occasionally. This creates a puzzling contradiction: we’re playing on platforms we don’t necessarily trust.
Only 9% of players feel “very confident” that gambling sites are properly regulated, yet we continue to deposit our hard-earned money. The data suggests a significant disconnect between consumer confidence and behavior that merits closer examination.
The Protection Gap: What You Need to Know
Perhaps most concerning for everyday players is the revelation that 67% of gamblers don’t know how to check if a site is properly licensed in the UK.
Clearer terms and conditions (22%): Players want straightforward language that explains exactly what they’re signing up for.
Stronger licensing requirements (15%): Many believe the bar is set too low for companies to obtain gambling licences.
UK-based customer support (15%): When problems arise, players want to speak to local staff who understand UK gambling laws.
With addiction remaining the public’s number one concern (32%), followed by misleading bonuses (21%) and underage access (17%), the gambling industry faces increasing pressure for reform.
Want to make safer choices when gambling online?
Visit BeGambleAware.org for tips, tools, and support.
Research based on a Bonus Finder survey of 1,000 UK adults conducted in April 2025.