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York firm strikes super hero deal with the Marvel universe

Mon 31 Mar, 2025 by Sarah Dunphy

Photograph: Mihail Ivanov / Dreamstime

Filed Under: Business, News

If you’re a Marvel superfan, this one’s for you.

A York company has joined forces with the global film-franchise to celebrate the Avengers. 

The Potions Cauldron Group, based on Shambles, has launched a brand-new line of drinks inspired by your favourite superheroes, and you can get your hands on them from tomorrow (Tuesday).

Photograph: The Potions Cauldron Group

Following the successful introduction of magic potions to Disney Cruise Lines, the superhero-inspired soft drinks are the latest addition from The Potions Cauldron, designed to excite Marvel fans of all ages. 

The line features three flavours to choose from: Iron Man Reactor Red Fruits, Captain America Super-Soldier Blue Grape, and Hulk Gamma Sour Lime.

Each drink comes with its own story and ingredients that are activated by shaking the bottle, revealing a superhero glow. 

For fans of Thor, Black Panther or Deadpool, there will be even more superhero-inspired creations to expect throughout 2025.

If that wasn’t enough, a Doctor Doom drink will be launching in anticipation of Avengers: Doomsday, in 2026.

Phil Pinder in his shop, the Potions Cauldron on Shambles. Photograph: Richard McDougall

The drinks are available individually or as part of a three-bottle gift box, the perfect treat for Marvel fans. 

Ben Fry, co-founder of the Potions Group, said: “Everyone has a favourite Avenger and now you can have a favourite MARVEL inspired soft drink as well.

“With the growth of non-alcoholic beverages in the market, we’re excited to launch these Marvel inspired drinks that we’re sure will drive incremental category value across multiple segments and drinking occasions.”

His co-founder Phil Pinder said: “Working with Disney on this has been a real pinch yourself moment. We don’t plan to stop here, so look out for more collaborations to come.”

The Marvel-inspired drinks can be found in HMV, Hamleys and select heroic stores across the UK.

There’s more information on The Potions Cauldron at its website.


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